(Representative Director: Andreas Ueno-Olausson, Headquarters: Shibuya-ku, Tokyo; hereinafter referred to as Virtusize) has started to provide AnotherADdress, operated by Daimaru Matsuzakaya Department Store (President: Taro Sawada, Headquarters: Koto-ku, Tokyo; hereinafter referred to Daimaru Matsuzakaya) with the online try-on service “Virtusize”.

AnotherADdress is a subscription-based fashion rental service launched by Daimaru Matsuzakaya Department Stores' in March 2021. As the service developed, one of the challenges in the fashion industry was the increasing rate of returns due to "difficulty in understanding sizes", which led to the introduction of Virtusize's size recommendation service as a solution to this problem.

On the background of this introduction, Ms Kubokawa from DX Promotion, Corporate Strategy Division, Daimaru Matsuzakaya Department Store, says: "At AnotherADdress, you can return up to one item per order. When we looked at the reasons for returns, half of them were due to size, so we decided to introduce a size recommendation service to reduce the rate of returns due to size."

He also cited the "high affinity with brands'' and the "simple and easy-to-understand interface" as two deciding factors for choosing Virtusize among the numerous size recommendation services, adding, "The shops that have adopted Virtusize, such as malls dealing in luxury imported items from overseas and selected shops, have a high affinity with the brands developed by AnotherADdress, and the simple input line and user interface that does not get lost were also attractive. From now on, we will use Virtusize to improve our clients' lifetime value (LTV), using the size factor response rate as a KPI.”

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Service Overview

• Comfortable online try-on function and convincing size recommendations
• Smooth comparison of personal silhouettes and favorite items
• Intuitive confirmation of detailed fit with “Body to Clothes Comparison”
• Compare sizes between items you have in your closet and items you have purchased with the "Compare Clothes" feature
• With a simple click on an icon, you can check registered clothes at a glance and easily compare them with each other.

Create Your Own Collection of Favorites

You can create your own personal collection in the "Online Closet". Clothes purchased from Virtusize's partner stores are automatically added to your closet, allowing you to manage your collection across stores and brands.

You can also add items you are interested in to your closet without having to purchase them in order to compare the sizes.

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Two Silhouettes to Give You the Right Size

All product sizes can be checked with a single touch using the size buttons on the screen. For each clothing size, the sizing information of each product is displayed and the information of all different sizes is available at a glance. If you already have size data or a purchase history, the system also suggests clothing sizes. These are sizes that are close to the silhouette of the items in your closet, or those that people with a similar body silhouette would choose.

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Compare Everyday Items with Items like Bags and Purses

Check the functionality of the item by comparing it to a variety of everyday items.

For selecting fashion items such as bags and wallets, Virtusize service offers a wide variety of item silhouettes, allowing you to check the practicality of different items one by one.

In the category of business and school bags, standard B5~A4 size paper, devices such as PCs, tablets, and smartphones, and tumblers are available for comparison, while in the wallet category, you can find products that are closer to the size you are looking for by comparing sizes with banknotes and credit cards.

In addition to the standard tote bag, a wide range of silhouettes are available, including clutches, backpacks, and suitcases.

For more information, please visit

https://www.virtusize.com/articles/new-feature-everyday-item-en

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In addition to item-to-item comparisons, Virtusize offers size comparison services from a different perspective than existing services, including personalized silhouette comparisons. We are constantly updating our service to solve users' size concerns and provide a worry-free online shopping experience.

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About Daimaru Matsuzakaya Department Store Co.

Company Name: Daimaru Matsuzakaya Department Store Co.

Representative: Taro Sawada, President and Representative Director

Location: 2-18-11 Kiba, Koto-ku, Tokyo

https://www.daimaru-matsuzakaya.com/

Other Address: https://www.anotheraddress.jp/

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